Device reputation

ABSTRACT

A user device is associated with a dynamic trust score that may be updated as needed, where the trust score and the updates are based on various activities and information associated with the mobile device. The trust score is based on both parameters of the device, such as device type, registered device location, device phone number, device ID, the last time the device has been accessed, etc. and activities the device engages in, such as amount of transactions, dollar amount of transactions, amount of denied requests, amount of approved requests, location of requests, etc. Based on a transaction request from the user device, the trust score and a network reputation score is used to determine an overall trust/fraud score associated with the transaction request.

CROSS REFERENCE TO RELATED APPLICATION

The present application claims priority to U.S. Provisional Patent Appl.Ser. No. 61/450,789, filed Mar. 9, 2011, which is incorporated byreference in its entirety.

BACKGROUND

1. Field of the Invention

The present invention is related generally mobile devices and inparticular to determining device reputation for trust for electronicpayments.

2. Description of Related Art

Financial institutions, payment solution providers and merchants incurbillions in losses each year from credit card and e-payment fraud. Fraudis particularly high in world of ecommerce where no payment instrument(like a plastic credit card or check or cash) is actually presented forverification and the actual identity of the user performing thetransaction is impossible to verify. Determining whether a paymenttransaction should be considered as trustworthy or as fraudulent is acomplex process, which may include requiring the user to authenticatethrough a user identifier and a password/PIN.

However, such credentials can be spoofed or otherwise obtained bynon-authorized users. With more and more users making transactions andpayments electronically, especially through mobile devices like smartphones, a need exists to better determine the authenticity ortrustworthiness of a transaction request made through a user device.

SUMMARY

According to one embodiment, a user device is assigned a dynamic trustscore that may be updated as needed, where the trust score and theupdates are based on various activities and information associated withthe mobile device. The trust score is based on both parameters of thedevice, such as device type, registered device location, device phonenumber, device ID, the last time the device has been accessed, etc. andactivities the device engages in, such as amount of transactions, dollaramount of transactions, amount of denied requests, amount of approvedrequests, location of requests, etc. Because the trust or reputationscore is dynamic, a system receiving a transaction from the device canhave more accurate (e.g., more recent or current) information about thedevice. This will allow a more accurate assessment of the riskassociated with the transaction request. For example, a higher trustscore for the device may result in a more easily approved request, whilea lower trust score may require the user to provide additionalauthentication or even a denial of the transaction request.

In another embodiment, a trust or reputation score of a network fromwhich the device is attempting the transaction is used in conjunctionwith the device trust score. The network trust score may indicate thetrustworthiness of an IP address from which the request is coming fromand can be based on previous transaction requests (and results of therequests) made from the same or similar IP addresses. Other factors forthe network trust score may include connection and routing typeinformation (e.g., fixed connection or dialup), the number of uniquedevices (UUIDs) that connect over the same IP address, the country theIP address located in, whether the IP address is part of a particularnetwork, and whether the IP address originates from a corporate network.The network trust score may also be dynamic and updated asevents/activities warrant.

As a result, a transaction request from a user device can be assessedfor authenticity beyond just the user login credentials. Because thedevice trust score and the network trust scores are dynamic, theassessment is more accurate than using initial or old scores, as thedevice may have been comprised during that period.

These and other features and advantages of the present invention will bemore readily apparent from the detailed description of the embodimentsset forth below taken in conjunction with the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a flow diagram illustrating a process for assigning a fraudscore according to one embodiment;

FIG. 2 is an exemplary block diagram illustrating that merchants mayhave the ability to set an individual preference in what weighting isapplied when computing a score;

FIG. 3 is a data flow diagram illustrating an overall process of usingdevice reputation according to one embodiment;

FIG. 4 is a block diagram of a networked system using a fraud score in atransaction between a user and a merchant via a service/paymentprovider, according to an embodiment of the invention; and

FIG. 5 is a block diagram of a computer system suitable for implementingone or more components described herein according to one embodiment.

Embodiments of the present disclosure and their advantages are bestunderstood by referring to the detailed description that follows. Itshould be appreciated that like reference numerals are used to identifylike elements illustrated in one or more of the figures, whereinshowings therein are for purposes of illustrating embodiments of thepresent disclosure and not for purposes of limiting the same.

DETAILED DESCRIPTION

Various embodiments relate to device identification and reputation ortrust. The following description is presented to enable one of ordinaryskill in the art to make and use the invention and is provided in thecontext of a patent application and its requirements. Variousmodifications to the exemplary embodiments and the generic principlesand features described herein will be readily apparent. The exemplaryembodiments are mainly described in terms of particular methods andsystems provided in particular implementations. However, the methods andsystems will operate effectively in other implementations. Phrases suchas “exemplary embodiment”, “one embodiment” and “another embodiment” mayrefer to the same or different embodiments. The embodiments will bedescribed with respect to systems and/or devices having certaincomponents. However, the systems and/or devices may include more or lesscomponents than those shown, and variations in the arrangement and typeof the components may be made without departing from the scope of theinvention. The exemplary embodiments will also be described in thecontext of particular methods having certain steps. However, the methodand system operate effectively for other methods having different and/oradditional steps and steps in different orders that are not inconsistentwith the exemplary embodiments. Thus, the present invention is notintended to be limited to the embodiments shown, but is to be accordedthe widest scope consistent with the principles and features describedherein.

The exemplary embodiments provide methods and systems for determiningwhether a transaction request, such as a payment request, should beconsidered as trustworthy or as fraudulent based on deviceidentification and reputation. Trust or reputation scores are assignedto devices and networks participating in the transaction or transactionrequest. The trust is based, at least in part, on past transactions forboth the specific device and the network (IP address block). Theconcepts of device reputation and IP or network reputation as well ashow they are combined to form a single trust or fraud score aredescribed below.

Device Fingerprinting

A device fingerprint may be based on a set of parameters that can becollected from a device that helps in identifying the device uniquelyeven when an immutable/unspoofable device identifier is not available.With regards to mobile devices, fingerprinting may be achieved bylooking at various parameters. A non-exhaustive list of possibleparameters is listed below:

Parameter name Description app_guid A unique installation identifier ofthe app. Should only change if the user uninstalls the app or wipes thedevice app_id Identifier of the app that is using the Risk Componentapp_version Version number of the service or payment provider app bssidBase Service Set Identifier (MAC address) of the WiFi access point thedevice is currently connected to (if any) cell_id Identifier of thecurrent cell site comp_version Version number of the Risk Componentconf_version Version number of the configuration file used conn_typeType of the current network connection (“wifi” or “cellular”) device_idDevice Id as reported by the OS (IMEI for GSM phones, MEID for CDMAphones) device_model Phone model device_name User-supplied name of thedevice device_uptime Time since last reboot of the operating system (inmilliseconds) email_configured Whether there is an email account set upon the device ip_addrs IP address of the device known_apps List of appsthat are currently installed on the device (from a set list to check)line_1_number Device phone number (MSISDN) linker_id The linker id thathas been assigned to this device. It's shared across applications.locale_country The country code for the locale the device is set tolocale_lang The language code for the locale the device is set tolocation Location of the device. object containing latitude (lat),longitude (lng), accuracy (acc), and timestamp of when it was collected(timestamp) location_area_code GSM location area code of the currentcell site location_auth_status Whether the app has been granted locationpermissions mac_addrs MAC address of the device notif_token APNS tokengiven to the device os_type OS currently running. “iOS” or “Android”os_version Currently installed version of the OS payload_type Thepayload type. “full” or “incremental” phone_type The device phone type.This indicates the type of radio used to transmit voice calls. “gsm”,“cdma” or “none” pin_lock_last_timestamp Last time at which the devicewas known to be locked using a pin code risk_comp_session_id The RiskComponent session id. A new session id is generated every time a fullupdate is created and sent roaming Current roaming indicator of phonesim_operator_name The Service Provider Name (SPN). sim_serial_number Theserial number of the SIM, if applicable. sms_enabled Whether textmessaging is enabled on the device. ssid SSID (network name) of the WiFinetwork the device is currently connected to (if any) subscriber_id Theunique subscriber ID, for example, the IMSI for a GSM phone. timestampUnix timestamp of risk blob creation time (in milliseconds).total_storage_space Total size of the storage available on the devicetz_name Name of the time zone the device is set to (as reported by theoperating system)

By combining one or more of these fields on a mobile device, it ispossible to compute a unique fingerprint for the device that can be usedto identify that device in transactions. Note that the devicefingerprint does not need to include all of the above parameters and caninclude parameters not listed above. In one embodiment, a copy of datafor a specific user device can be maintained on the service or paymentprovider servers and the client or user would simply be identified by anumeric identifier. In the event where there is some suspicion withrespect to the number identifier being spoofed, the full fingerprintfrom the device can be compared with a server copy to ensureconsistency.

Every device using a web browser to access the internet is identified byits Internet Protocol address also known as its IP address. With everyinternet interaction, the device automatically sends a multitude ofinformation about the user agent (=web browser) to the web server it isconnecting to. Additionally, a large number of other information aboutthe device can be determined using the JavaScript capabilities that areunique to the browser.

The result of combining all of these values is a very high probabilityin being unique among millions of devices. Specifically, the values thatcommonly used are:

-   -   The user agent string as sent by the browser    -   Display resolution and color depth information    -   An extensive listing of all browser plugins installed    -   The operating system running the browser

The computed fingerprint value, in one embodiment, is represented as a128-bit hash value by applying the Message-Digest algorithm 5 (MD5) onthe concatenated values. There is a very low possibility that twocompletely unrelated devices will generate the same fingerprint. Forthis reason, the present fraud solution assigns each device auniversally unique identifier (UUID), which is essentially guaranteed tobe unique. For example, the probability of one duplicate UUID would beabout 50% if every person on earth owns 600 million UUIDs. Each UUID isinternally associated with the fingerprint of the device, but is not thesame as the device fingerprint. A UUID may be created using a randomnumber generator and universal time (to very high precision). In oneembodiment, when a UUID is newly created, it is checked to see if thesame UUID already exists. If so, another UUID is generated for thedevice.

The UUID may be stored on the user's system using both standard browsercookies and Flash local shared objects (LSOs). In case the user deleteseither one of those, the respective other is automatically recreated. Incase the user clears both storage mechanisms at the same time, thesystem may be able to retrieve the UUID based on the user's fingerprint,taking additional security measures into account, such as matching IPaddresses.

The UUID may be used in conjunction (such as to identify scoresassociated with the particular device) with a device profile, a devicereputation, and/or an IP reputation score, as will be discussed below.The resulting score may then be used by a server of the system receivingthe transaction request to help determine the risk level or trust levelof the device or otherwise authenticate the device.

Device Profile

A device profile may be based on a collection of device attributes(which may be used to fingerprint the device) that can be used to assessa device for “riskiness,” Device attributes may include one or more ofthe ones listed above. Device profile may include some or all theelements that make up a device, e.g., jail break status, IPconnectivity, locale settings, etc. In other words, the device profilemay be the pieces of information specific to the device that can beprofiled as being “risky” or trustworthy. A device profile may berepresented as a score or in other formats, so that a system candetermine a trust level based on the profile or be able to accuratelycompare one device profile to other devices with similar or sameprofiles.

Device Reputation

By utilizing device fingerprinting, it is possible to uniquely identifya device and assign a certain trust or reputation score to the device.This device reputation score may be a numerical value, e.g., between 1.0and 10.0, representing whether the device has shown good or bad activityin the past, thus indicating to which degree this device can be trusted.

Every time a device interacts with the system, such as by making atransaction request, making a transaction, authenticating,adding/deleting apps, etc., all of the connection related parameters arerecorded and stored in the database as device history data.

Each interaction with the system can also be classified into howtrustworthy or how fraudulent this particular request to the serverappears to be. Examples of suspicious activity could be:

-   -   Using a proxy server with a large client-proxy distance    -   The device is showing large geo-movements within short periods        of time    -   Bot-like behavior when filling out forms/navigating websites    -   Frequent IP address changes    -   Transactions at a higher than normal frequency

On the other hand, examples of good behavior could include:

-   -   Directly connecting to the web server with no proxy used    -   Showing stability in terms of geo movement and IP addresses used    -   Human-like behavior when filling out forms/navigating websites

By taking into account the complete device history data a certain devicehas generated within the system, a device reputation or trust score iscalculated. Each time the device has shown suspicious activity, thescore gets negatively updated or affected. Similarly, a device historycontaining entries showing good behavior positively updates or affectsthe score. In one embodiment, the increases in score are additive innature. For each “good” transaction (e.g., transactions not resulting incharge backs or declines), the device score increases by a small linearamount that is fixed in nature. In one embodiment, the decreases areexponential in nature, for each bad transaction the device score isaffected significantly and proportional to the value of the scoreitself.

In one embodiment, device reputation or trust focuses solely on devicespecific data and actions and is independent from the connection that isbeing used for the current request. In one example, a device reputationor trust score can be computed with an algorithm similar to how TCP doescongestion control for internet packets. The additiveincrease/multiplicative decrease (AIMD) algorithm achieves additiveincrease and multiplicative decrease using a feedback control. Forexample, every good action contributes to an increase inreputation/trust score in an additive manner (+1) but any negative eventwill decrease trust in a multiplicative manner (/x).

In another embodiment, the device trust score combines the devicespecific data and actions (e.g., the device fingerprint) with one ormore other scores or indicators, such as IP reputation, discussed below.

IP Reputation

Similar to device reputation, the IP reputation score is a value thatrepresents the trustworthiness of a specific IP address. IP reputationis particularly important in the case where a completely new deviceconnects where there is no meaningful device reputation score available.

The calculation of the IP reputation or network score may be partlybased on the device reputation or trust scores. When a new devicereputation score has been calculated for a specific device, all previousIP addresses that this device has used may be recalculated. Furthermore,not only is the exact IP address affected but also parts of it. Forexample, if there has been fraudulent activity from IP address12.12.12.12, then this makes a request from IP address 12.12.12.23slightly more suspicious compared to a request from a non- related IPaddress.

However, unlike a device QUID, an IP address usually changes over time,so the significance of an IP address rating decreases as the timestampof the last update ages.

Additionally various other connection parameters may play an importantrole when calculating the IP reputation score, for example:

-   -   Connection and routing type information (e.g. fixed connection        or dialup)    -   The number of unique devices (UUIDs) that connect over the same        IP address    -   The country the IP address located in    -   Whether the IP address is part of the AOL network    -   Whether the IP address originates from a corporate network

Depending on the characteristics of the connection, the score can bepositively or negatively affected. In one embodiment, IP reputationfocuses solely on connection specific data and is independent from thedevice that is connecting over this IP address. An additiveincrease/multiplicative decrease (AIMD) algorithm can be used todetermine and update the IP reputation score.

Overall Fraud Score

A combination of device reputation and IP reputation may be used as anoverall trust score for the device. In one embodiment, the total trustscore is the sum of the device reputation score, the IP/Networkreputation score, and the device profile score. Each of these scores mayalso be weighted if importance was not accounted for in thedetermination of these scores.

So in this case a device with a good reputation on a bad/previouslycompromised network or a device with a good reputation with apotentially compromised profile would be treated as a less trustworthythan one with a known good profile and good reputation.

By using this combination, the overall score of a “good” device will bedegraded when connecting over a bad IP address. This might be the casewhen a computer that is mostly used at home now connects over a publicWi-Fi network at an airport.

In a similar way, a good IP score will worsen when bad devices connectthrough it. This might be the case when fraudsters illegally gain accessto a secure home network.

FIG. 1 is a flow diagram illustrating a process 100 for assigning afraud or trust score. Process 100 may begin in response to a server,such as managed or controlled by a service or payment provider,receiving a transaction request (e.g., a payment request), determining,at step 102, whether the device has a corresponding UUID. If not, theserver may determine, at step 104, whether the device has a known devicefingerprint. If not, the server may create a new UUID for the device,and assign a default device score. If the device does have a knowndevice fingerprint, then the server may retrieve the assigned UUID, atstep 106, using the device fingerprint. Once it is determined that thedevice has a UUID (either at step 102 or at step 106), the serverobtains the device score at step 108, such as from a search of one ormore databases.

However, if the device requesting the transaction does not have a UUIDor a known device fingerprint, the server may create, at step 110, a newUUID for the device. After the UUID is created and assigned the device,a default device score and a default IP score is assigned to the deviceat step 112. When a new device comes into the system, the devicecharacteristics are analyzed to see how devices with similar or samecharacteristics have behaved in the past. The reputation/trust score isperiodically altered to reflect any changes in profile of the device.Once assigned, the device score and the IP score may be stored andassociated with the device, such as through the device UUID.

Once the device score is obtained or assigned for the requesting device,the IP reputation score is obtained at step 114. This may beaccomplished by searching one or more databases based on the deviceUUID. The server then calculates risk (such as through a trust score)based on the device reputation score, the IP reputation score, and thedevice profile score. This risk may be referred to as the totalreputation score or a total fraud score, obtained at step 118. Note thatthe total reputation score may utilize additional scores, a subset ofthe above scores, or other combinations of information. The fraud scoremay be used by the service provider, along with other information, toauthorize, deny, or request additional information in response to atransaction request.

FIG. 2 is a block diagram illustrating one embodiment in which merchantsmay have the ability to set an individual preference in what weightingis applied when computing the overall fraud score. As shown, merchantsmay be allowed to choose the weights applied to the device and IP scoresvia a slider bar displayed on a web page for example.

When more weight is set on the device side, the merchant pays moreattention to known devices than the connection that is being used by thedevices. Vice versa, more weight on the IP side makes connection-relatedmatters more important, paying less attention to the individual devicesthat connect through the connections. In one embodiment, the weightingis equal between the device reputation score and the IP reputationscore.

In other embodiments, a merchant can select a weight for the deviceprofile score as well. For example, the merchant may see the three (ormore or less) scores, each with a percentage box or slider. The merchantcan then select or enter the desired percentage for each score, rangingfrom 0 to 100. If the total is more than 100, the system may notify themerchant to adjust one or more scores so that the total is 100. Thesystem may also suggest recommended weights based on the merchant, thesystem's own analysis, and other information. In still otherembodiments, the weights may be determined solely by the serviceprovider system, such as based on the system risk analysis procedures,which may be merchant-specific and be based on different factors, suchthat the weights are not always the same between different or even thesame merchant.

FIG. 3 is a data flow diagram illustrating an overall process 300according to one embodiment. In step A1, the customer browser or devicesends information to the server from a merchant site or app. Theinformation may be a transaction request, such as a payment request,including a payment amount, device/user identifier(s), and/or merchantinformation. In step A2, the server queries the database for the devicefingerprint. In step A3, the database returns the device UUID in thecase where the device fingerprint has been submitted previously. In stepA4, the server sends to the customer browser or device a UUID cookie.

In step B1, a merchant system (from which a payment transaction from thecustomer browser is being attempted) requests a fraud score for the UUIDand transaction parameters. In step B2, the IP reputation score, thedevice profile score, and/or the device reputation score are retrievedfrom a database and sent to or processed by a fraud score system orservice/payment provider system or server. In step B3, the systemcalculates and returns the fraud score.

In step C1, a third-party informs a reputation management server about achargeback using a transaction ID. In step C2, based on the transactionID, the reputation management server negatively adjusts the IPreputation score, the device profile score, and/or the device reputationscore in the database as needed. Other information may also be reported,which can positively or adversely affect one or more scores discussedherein.

In step D1, a continuing score update service continuously pullstransaction history data from the database, and after processing, anyupdated IP reputation score, device profile score, and/or devicereputation score are written back to the database for future use in stepD2. The scores may then be used to calculate a total fraud score, whichthe merchant and/or the service provider may use to determine whether toapprove, deny, or request additional information for the transactionrequest.

Note that the various steps and services discussed above need not beperformed by the corresponding systems, entities, and services, butinstead can be performed by a single service provider or differentcombinations of entities and systems.

FIG. 4 is a block diagram of a networked system 400 using a fraud scorein a transaction between a user and a merchant via a service/paymentprovider, such as described above, according to an embodiment of theinvention. System 400 includes a client device 410, a merchant device440, and a payment service provider server 470 in communication over anetwork 460. Payment service provider server 470 may be maintained by apayment provider, such as PayPal, Inc. of San Jose, Calif. Server 470may be maintained by other service providers in different embodiments.

Network 460, in one embodiment, may be implemented as a single networkor a combination of multiple networks. For example, in variousembodiments, network 460 may include the Internet and/or one or moreintranets, landline networks, wireless networks, and/or otherappropriate types of communication networks. In another example, thenetwork may comprise a wireless telecommunications network (e.g.,cellular phone network) adapted to communicate with other communicationnetworks, such as the Internet.

Client device 410, in one embodiment, may be implemented using anyappropriate combination of hardware and/or software configured for wiredand/or wireless communication over network 460. For example, clientdevice 410 may be implemented as a smart phone of a user 402 (e.g., aclient or customer) in communication with network 460. In otherexamples, client device 410 may be implemented as a computing tablet, aPC, personal digital assistant (FDA), notebook computer, and/or variousother generally known types of wired and/or wireless computing devices.It should be appreciated that, in various embodiments, client device 410may be referred to as a user device or a customer/client device withoutdeparting from the scope of the present disclosure.

Client device 410, in one embodiment, may include one or more browserapplications 415 which may be used to provide a user interface to permituser 402 to browse information available over network 460. For example,browser application 415 may be implemented as a web browser to viewinformation available over network 460. In one implementation, browserapplication 415 comprises a software program, such as a graphical userinterface (GUI), executable by a processor that is configured tointerface and communicate with the one or more merchant devices 440 andpayment provider server 470 via network 460. For example, user 402 isable to access merchant websites to find and purchase items. User 402,through client device 410, may also communicate with payment providerserver 470 to create an account and make a payment to the merchant.

As such, client device 410, in one embodiment, may include otherapplications 425 as may be desired in one or more embodiments to provideadditional features available to user 402. For example, applications 425may include interfaces, apps, and communication protocols that allow theuser to receive and transmit information through online sites andpayment provider server 470. Applications 425 may also include securityapplications for implementing client-side security features,programmatic client applications for interfacing with appropriateapplication programming interfaces (APIs) over network 460 or variousother types of generally known programs and/or applications. Clientdevice 410 may also include a location application that enables thelocation of the client device to be determined and conveyed to others,such as a payment provider. Such applications are commonly known.

Client device 410 may also include tool bar applications 420 that enableuser 405 to navigate through both the device and sites/apps accessedthrough the device, communication apps 422 that enable device 410 tocommunicate with devices through network 460, such as device identifiersand other device software and hardware information used for a deviceprofile, IP network reputation, and/or device reputation score, and userID apps 430 that associate user identifiers with the device.

Merchant device 440, which can be similar to client device 410, may bemaintained by one or more service providers (e.g., merchant sites,auction site, marketplaces, social networking sites, etc.) offeringvarious items, such as products and/or services, through stores createdthrough the service provider or their websites. Merchant device 440 maybe in communication with a merchant server capable of handling variouson-line transactions. The merchant (which could be any representative oremployee of the merchant) can process online transactions from consumersmaking purchases through the merchant site from mobile devices. Merchantdevice 440 may include purchase application 442 for offeringproducts/services for purchase.

Merchant device 440, in one embodiment, may include a database 445 thatstores information about products/items offered by the merchant, as wellas merchant information and identifiers and customer accounts and othercustomer information. One or more marketplace apps 450 enable themerchant to provide offerings on a merchant app or website to customerand allow customers to make purchases through the merchant app orwebsite. A checkout app 455 is provided to process a payment or purchaseof merchant offerings by customers, where checkout app 455 cancommunicate with other devices on the network, including details (bothpositive and negative) of specific transactions, which may affect theoverall trust or fraud score associated with a device or network.

Payment provider server 470 may be maintained, for example, by an onlinepayment service provider which may provide payment between user 405 andthe operator of merchant server 440. In this regard, payment providerserver 470 includes one or more payment applications 475 which may beconfigured to interact with user device 410 and/or merchant server 440over network 460 to facilitate the purchase of goods or services,communicate/display information, and determine/update trust scores andas discussed above.

Payment provider server 470 also maintains a plurality of user accounts480, each of which may include account information 485 associated withindividual users, including travel account information for users. Forexample, account information 485 may include private financialinformation of users of devices such as account numbers, passwords,device identifiers, user names, phone numbers, credit card information,bank information, trust scores associated with devices corresponding toa user account, as discussed above, or other financial information whichmay be used to facilitate online transactions by user 405.Advantageously, payment application 475 may be configured to interactwith merchant server 440 on behalf of user 405 during a transaction withcheckout application 455 to process a transaction request utilizing, inpart, device and network trust scores.

A transaction processing application 490, which may be part of paymentapplication 475 or separate, may be configured to receive informationfrom a user device and/or merchant server 440 for processing and storagein a payment database 495. Transaction processing application 490 mayinclude one or more applications to process information from user 405for processing a transaction/payment request, including determining andupdating trust scores as described herein. As such, transactionprocessing application 490 may store details of a payment request from auser or merchant. Processing application 490 may also include a randomnumber generator for generating and assigning UUIDs to devices.

FIG. 5 is a block diagram of a computer system 500 suitable forimplementing one or more embodiments of the present disclosure. Invarious implementations, the user and/or merchant device may comprise apersonal computing device (e.g., a personal computer, laptop, smartphone, PDA, etc.) capable of communicating with the network. Themerchant and/or payment provider may utilize a network computing device(e.g., a network server) capable of communicating with the network. Itshould be appreciated that each of the devices utilized by users,merchants, and payment providers may be implemented as computer system500 in a manner as follows.

In accordance with various embodiments of the present disclosure,computer system 500, such as a personal computer and/or a networkserver, includes a bus 502 or other communication mechanism forcommunicating information, which interconnects subsystems andcomponents, such as a processing component 504 (e.g., processor,micro-controller, digital signal processor (DSP), etc.), a system memorycomponent 506 (e.g., RAM), a static storage component 508 (e.g., ROM), adisk drive component 510 (e.g., magnetic or optical), a networkinterface component 512 (e.g., modem or Ethernet card), a displaycomponent 514 (e.g., CRT or LCD), an input component 516 (e.g.,keyboard, keypad, or virtual keyboard), and a cursor control component518 (e.g., mouse, pointer, or trackball). In one implementation, diskdrive component 510 may comprise a database having one or more diskdrive components.

In accordance with embodiments of the present disclosure, computersystem 500 performs specific operations by processor 504 executing oneor more sequences of instructions contained in system memory component506, such as described above with respect to the consumer, merchant,and/or payment provider. Such instructions may be read into systemmemory component 506 from another computer readable medium, such asstatic storage component 508 or disk drive component 510. In otherembodiments, hard-wired circuitry may be used in place of or incombination with software instructions to implement the presentdisclosure.

Logic may be encoded in a computer readable medium, which may refer toany medium that participates in providing instructions to processor 504for execution. Such a medium may take many forms, including but notlimited to, non-volatile media, volatile media, and transmission media.In one embodiment, the computer readable medium is non- transitory. Invarious implementations, non-volatile media includes optical or magneticdisks, such as disk drive component 510, volatile media includes dynamicmemory, such as system memory component 506, and transmission mediaincludes coaxial cables, copper wire, and fiber optics, including wiresthat comprise bus 502. In one example, transmission media may take theform of acoustic or light waves, such as those generated during radiowave and infrared data communications.

Some common forms of computer readable media includes, for example,floppy disk, flexible disk, hard disk, magnetic tape, any other magneticmedium, CD-ROM, any other optical medium, punch cards, paper tape, anyother physical medium with patterns of holes, RAM, PROM, EPROM,FLASH-EPROM, any other memory chip or cartridge, carrier wave, or anyother medium from which a computer is adapted to read.

In various embodiments of the present disclosure, execution ofinstruction sequences to practice the present disclosure may beperformed by computer system 500. In various other embodiments of thepresent disclosure, a plurality of computer systems 500 coupled by acommunication link 520 to the network (e.g., such as a LAN, WLAN, PTSN,and/or various other wired or wireless networks, includingtelecommunications, mobile, and cellular phone networks) may performinstruction sequences to practice the present disclosure in coordinationwith one another.

Computer system 500 may transmit and receive messages, data, informationand instructions, including one or more programs (i.e., applicationcode) through communication link 520 and a communication interface 512.Network interface component 512 may include an antenna, either separateor integrated, to enable transmission and reception via communicationlink 420. Received program code may be executed by processor 504 asreceived and/or stored in disk drive component 510 or some othernon-volatile storage component for execution.

Where applicable, various embodiments provided by the present disclosuremay be implemented using hardware, software, or combinations of hardwareand software. Also, where applicable, the various hardware componentsand/or software components set forth herein may be combined intocomposite components comprising software, hardware, and/or both withoutdeparting from the spirit of the present disclosure. Where applicable,the various hardware components and/or software components set forthherein may be separated into sub-components comprising software,hardware, or both without departing from the scope of the presentdisclosure. In addition, where applicable, it is contemplated thatsoftware components may be implemented as hardware components and viceversa.

Software, in accordance with the present disclosure, such as programcode and/or data, may be stored on one or more computer readablemediums. It is also contemplated that software identified herein may beimplemented using one or more general purpose or specific purposecomputers and/or computer systems, networked and/or otherwise. Whereapplicable, the ordering of various steps described herein may bechanged, combined into composite steps, and/or separated into sub-stepsto provide features described herein.

1. A system comprising: a memory storing account information for aplurality of users, wherein the account information comprises a useridentifier and an overall trust score for a device corresponding to auser account; and a processor operable for: receiving a transactionrequest from a user device; and determining an overall trust score fortransaction request, wherein the overall trust score is based on adevice reputation score, a device profile score, and a networkreputation score.
 2. The system of claim 1, wherein at least one of thedevice reputation score and the network reputation score are based onprevious transactions and results of the previous transactions using theuser device.
 3. The system of claim 1, wherein the device profile scorecomprises attributes that make up the user device.
 4. The system ofclaim 1, wherein the overall trust score is updated for the user devicebased on changes to the user device and/or activities engaged in by theuser device.
 5. The system of claim 1, wherein the processor is furtheroperable for creating a new unique identifier for the user device if theuser device does not have a unique identifier or a device fingerprint.6. The method of claim 5, wherein the creating comprises randomlygenerating a number.
 7. The method of claim 1, wherein the devicereputation score and the network reputation score are updated for theuser device based on changes to the user device and/or activitiesengaged in by the user device
 8. The method of claim 7, wherein theupdating is based on an additive increase/multiplicative decrease (AIMD)algorithm.
 9. The method of claim 1, wherein the network reputationscore is based on transactions conducted through the same or similar IPaddresses as an IP address for the transaction request.
 10. The methodof claim 1, wherein the device profile score is based on scores ofdevices similar to the user device.
 11. A non-transitorymachine-readable medium comprising a plurality of machine-readableinstructions which when executed by one or more processors of a serverare adapted to cause the server to perform a method comprising:receiving a transaction request from a user device; and determining anoverall trust score for the transaction request, wherein the overalltrust score is based on a device reputation score, a device profilescore, and a network reputation score.
 12. The non-transitorymachine-readable medium of claim 11, wherein at least one of the devicereputation score and the network reputation score are based on previoustransactions and results of the previous transactions using the userdevice.
 13. The non-transitory machine-readable medium of claim 11,wherein the device profile score comprises attributes that make up theuser device.
 14. The non-transitory machine-readable medium of claim 11,wherein the overall trust score is updated for the user device based onchanges to the user device and/or activities engaged in by the userdevice.
 15. The non-transitory machine-readable medium of claim 11,wherein the method further comprises creating a new unique identifierfor the user device if the user device does not have a unique identifieror a device fingerprint.
 16. The non-transitory machine-readable mediumof claim 15, wherein the creating comprises randomly generating anumber.
 17. The non-transitory machine-readable medium of claim 11,wherein the device reputation score and the network reputation score areupdated for the user device based on changes to the user device and/oractivities engaged in by the user device
 18. The non-transitorymachine-readable medium of claim 17, wherein the updating is based on anadditive increase/multiplicative decrease (AIMD) algorithm.
 19. Thenon-transitory machine-readable medium of claim 11, wherein the networkreputation score is based on transactions conducted through the same orsimilar IP addresses as an IP address for the transaction request. 20.The non-transitory machine-readable medium of claim 11, wherein thedevice profile score is based on scores of devices similar to the userdevice..
 21. A method, comprising: receiving, electronically by aprocessor of a service provider, a transaction request from a userdevice; determining a device profile score for the user device based ona user device identifier; determining a device reputation score for theuser device, wherein the device reputation score is based, at leastpartly, on previous transactions and results of the previoustransactions using the user device; determining a network reputationscore for a network addressed used in the transaction request, whereinthe network reputation score is based, at least partly, on transactionsconducted through the same or similar IP addresses as an IP address forthe transaction request; determining an overall trust score for thetransaction request based on the device profile score, the devicereputation score, and the network reputation score; and updating one ormore of device profile score, the device reputation score, and thenetwork reputation score based on results of the transaction request.